George Bush's State of the Union Adress - a 20% reduction in gas consumption?

In his latest State of the Union Address, George Bush laid out his goal for a 20% reduction in gas consumption over the next decade. He talked about the urgency of alternative energy sources such as ethanol and setting higher fuel efficiency standards. Sadly, he neglected to mention the huge role you and I can play.

Our daily habits, whether its carpooling to work or supporting 'green' companies, all have an impact. Services like ZipCar make reserving a car for occasional needs (instead of owning one) as hassle-free as renting a day-locker at the gym, and companies like Better World Club offer full-featured roadside assistance without the anti-environmental lobbying of AAA. These companies and others like them reflect a growing breed of corporate consciousness that all of us, as consumers, have the ability to empower.